It came as no surprise to me when I found out that iTunes sales for the Watch The Throne album had surpassed Coldplay’s previous record for first week digital sales. Two of the biggest and most influential icons in Hip-Hop teamed up and created a buzz around their album, in many ways. First by making the album available as a digital download only on the official release date and having the physical release cover designed by Riccardo Tisci creative director of Givenchy.
For the Otis video, which was directed by Spike Jonze, Kanye and Jay-z are shown walking with torches towards a Maybach that they completely restructured into a demolition car. This same car from the video was put on display at the “Watch The Throne store” in SoHo. The two setup a pop up shop for the weekend for viewers to see as well as an opportunity to buy the deluxe physical album with 4 bonus songs. Several projectors were setup throughout showing the Otis video as well as the artwork from the album. Security was very tight but I was able to snag this photo of the Maybach. Spotted in the back of the photo is painter Gordon Skinner. The car is to be up for auction with the proceeds going to aid the East African Drought Disaster.
Scarlett Johansson photos
